The recent term of a "business consumer" has been dubbed by Gartner to capture the idea that employees continue to be consumers even in the workplace. The concept of a business consumer emphasizes the presence of a mobile technology revolution: people are adapting to the digital world in all areas of their daily lives. The need to integrate a mobile strategy into the work environment is pressing and crucial in being able to communicate effectively and efficiently in the way consumers and employees are demanding. CIO's are executing digital strategies in the workplace to provide a consumer-like computing environment to intrinsically motivate and inspire employees to be better connected to enterprise outcomes.
CIO's are beginning to understand the value in creating a successful digital workplace environment. According to the 2015 Gartner CIO Survey, mobility is a top CIO initiative with 62% of customer-facing applications and 48% employee-facing applications being designed for mobile. In order for businesses to create value today, CIO's need to transform the old way of working to remaster their business. Interactive internal mobile applications, device autonomy and enterprise social networks are a few ways an organization can supply employees with the tools they need to better serve themselves, consumers, and the company.