Rev.com is an online marketplace for remote work. They do for work-at-home freelancers what Uber does for drivers. Like Uber, there are two sides to Rev.com's marketplace: people that pay for services, and people that get paid to work.
Today Rev.com offers four services and they will launch more in the next few years. Their initial offerings are: audio transcription, video captions, document translation, and on-demand mobile tutoring via iPhone. They believe many types of work can be done remotely, and Rev.com has game plan to change more of them in the years to come. Rev has raised tens of millions of dollars from Silicon Valley VC’s.
They believe data is one of the most important assets that Rev.com has, and both their marketplace platform and internal business applications, such as Salesforce, hold an enormous amount of valuable data.
To understand the complexity of the case, it’s useful to first understand the Rev.com's unique business model. Rev.com is an online marketplace that matches freelancer workers which specialize in transcription and translation services with clients looking for those services. It takes a cut in the fees charged for each project. Rev.com's clients range from Fortune 100 companies needing translations to churches that want to transcribe a sermon.
To support their continued investment in improving customer experiences, Rev.com decided to highly customize their Salesforce’s sales cloud, service cloud, and Pardot orgs. Their goal: provide their growing enterprise sales and customer success teams with 360-degree customer views populated with real-time data from their online marketplace platform.
Due to the projected business impact expected from integrating all of their Salesforce Clouds with their core marketplace platform, the Rev.com executive team set an aggressive six-month timeline for the company to bring a pilot group into production. Sharing data in real time across multiple systems would be critical to realize the promise of a 360 degree customer view.
The scope and complexity of the integration project, which required real-time integration across multiple cloud systems and services, demanded new tools to make development faster and more agile. The R/CS Cloud Architecture Team quickly identified that in order to be successful, Rev.com needed a new integration platform/ETL service that could support real-time data transfer across a variety of enterprise applications and databases, including Salesforce and SQL Server.
By integrating their marketplace platform with their Salesforce org, Rev.com intends to bolster their market leadership and drive increased revenue through improved customer engagement. Moving forward, Rev.com now plans on migrating existing integrations to AWS Glue and to support new additions to the current integration middleware stack. Their end goal is to make AWS Glue the sole platform/service for all of their integrations, thereby empowering the Rev.com Engineering Team to nimbly respond to whatever the business demands in order to support continued growth.